Hello, my name is Sandy. I’m a creative writer with a specialty in storytelling and a background in web. As a former user experience designer and strategist, my writing style is human-first, creating meaningful content that incorporates usability and accessibility.

The niches I call home are: wellness, fitness, health, lifestyle, and mindful living 🍏 I love learning new things, then sharing what I learn to help others live better, happier lives.


Creative Services | Sep 2015 – Present

Helping small businesses establish and position their brand through engaging and informative content, thought leadership, and self-publishing. My freelance work includes content writing, editorial ideation, ghostwriting, book development & formatting, graphic design and illustration.

Writing + Strategy | Feb 2016 – May 2021

As a Writer + Strategist, I planned and prepared technical and thought-leadership articles, social media content, case studies, and award submissions. Role included UX writing, product writing, copywriting, content strategy, editorial duties, UX design, user research, data analysis, stakeholder interviews, research, business writing and process development.

Marketing Delivery | Apr 2015 – Aug 2015

As a Marketing Delivery Officer, my role included UX writing, copywriting, digital production, project management, client service, and design.

Web Development | Jul 2014 – Mar 2015
Meerkats (now Wunderman Thompson)

As a Digital Developer, my role included front-end web development (HTML5, CSS3, Sass, RWD, Nodejs, Angularjs).

User Experience | Jul 2013 – Jun 2014
Murdoch University

As a Website and User Experience Designer within the Digital Marketing Team, my role included UX analysis and design, information architecture, interface design, content strategy, and process development.

Web Design & User Experience | Feb 2006 – Jun 2013

As a Senior Web Designer in the Web Team, my role included UX design and advocacy, accessibility advocacy, UX writing, app copywriting, interface design, content strategy, and information architecture. Other titles held during tenure: Web Designer, Web Developer.

Web Development | Mar 2003 – Jan 2006
B digital (formerly B clear & simple)

As a Web Developer in the Web Team, my role included web design, backend development, front-end development, creative work for online advertising materials, middle-tier web applications development.

IT Services | Feb 2002 – Feb 2003
WA Industrial Relations Commission

As an IT Officer within the IT Department, my role included web and desktop app development, user interface design (the web was a wild west back in those days), and general technical support.


The University of Western Australia
Bachelor of Computer and Mathematical Sciences (IT/IS)
1999 – 2001

Australian College QED
Diploma of Professional Writing & Editing

Open Colleges
Certificate II in Horticulture

Projects of Note

2013 – 2014
UX in plainspeak for non-designers, project managers and stakeholders.

sandy's front end
2012 – 2014
Curated blog about UX, UI, interface design and emotional design matters.

Touch the Cat
Mobile game written in Lua and MOAI, previously available in the Play Store.

Live video feed of kittens at the Cat Haven. Received positive public response on social media across Australia. Contributed to increased cat adoptions and donations over the publicity period.

AffinitΓ© Magazine
2004 – 2005
Fashion & lifestyle magazine (online).